

Subscriptions, drip pricing and the cost of returning online shopping
Jan 4, 2024
Explore the impact of forgotten subscriptions and the growth of subscription plans. Discover the practice of drip pricing and its effectiveness for sellers. Understand psychological factors in online shopping and the impact of additional fees. Dive into the hidden costs of retail returns and strategies to reduce them.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Growing Phenomenon of Subscriptions and the Difficulty of Canceling
01:37 • 8min
The Impact of Drip Pricing on Online Shopping
09:43 • 2min
Psychological Factors in Pricing Strategies
11:49 • 4min
The Impact of Additional Fees
15:58 • 5min
The Hidden Costs of Retail Returns
20:44 • 8min