SPS 146: Stop Asking Questions. Book Writing For Podcasters with Andrew Warner
Mar 2, 2022
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Andrew Warner, founder of Mixergy, shares insights on writing a book for podcasters. Topics include using interviews for book content, debunking myths about book sales, Holloway platform for boosting sales, experience with ghostwriters, and more.
Harnessing the power of interviews to craft a remarkable book.
Debunking the myth: Do podcast interviews truly work to sell books? Discover what has worked for Andrew.
Exploring the unique reading experience and additional revenue streams offered by the Holloway platform.
Deep dives
Writing Style and Approach to Book Promotion
The podcast episode discusses the author's writing style and approach to promoting his book. The author emphasizes the importance of asking for help during the writing process, highlighting the need for support and guidance to overcome distractions and challenges. He reflects on the significance of avoiding perfectionism and creating a less precious approach to writing to make the process more accessible and achievable.
Choosing a Publishing Company and Marketing Strategies
The author shares insights into his decision to work with a publishing company and the marketing strategies employed for his book. He considered traditional and self-publishing options but ultimately chose a publishing company for support and guidance. The discussion touches on leveraging Twitter for book promotion, involving readers in cover selection, and utilizing the Holloway platform for a unique reading experience and additional revenue streams.
Advice for Aspiring Authors
Offering advice to aspiring authors, the author encourages seeking help and support throughout the writing journey. He advises against isolating oneself during the writing process and stresses the importance of having accountability and alternate perspectives to maintain progress and avoid perfectionism. The author advocates for a balanced and practical approach to writing, focusing on consistency and collaboration.
Where to Buy the Book and Access More Content
Listeners are directed to the author's website, stopaskingquestions.co, to purchase the book and explore additional content. The book is available in various bookstores, and readers can also explore the unique Holloway Edition for a different reading experience. For more insights and interviews, the author's podcast MixerG offers engaging conversations with guests, providing a deeper understanding of the author's approach and content.
Podcast and Audiobook Insights
Insights are shared on using the podcast to promote the book and considerations for creating an audiobook. The author reflects on leveraging podcast interviews to drive book sales and the potential of audiobooks for maximizing royalties and engaging podcast listeners. He outlines the recording process for the audiobook and its cost-effective production, emphasizing the benefits of offering audiobooks to reach a broader audience.
Maximizing Book Discoverability and Engagement
The episode delves into strategies for enhancing book discoverability and reader engagement. Recommendations include making it easy for podcast listeners to access and purchase the audiobook, further promoting book sales and audience interaction. The author highlights the value of sharing behind-the-scenes content and engaging podcast audiences through focused content on book creation and promotion, aiming to drive book visibility and audience interest.
Prepare to be inspired as we dive into the world of book writing for podcasters with our incredible guest, Andrew Warner. As the founder of the renowned start-up podcast Mixergy, Andrew has a wealth of knowledge to share. In this captivating interview, we explore a variety of intriguing topics, including:
Unveiling Andrew's decision to write a book that shares his personal experiences and insights
Exploring the question of whether you should give out books wherever you go (an interesting discussion awaits!)
Harnessing the power of interviews to craft a remarkable book
Debunking the myth: Do podcast interviews truly work to sell books? Discover what has worked for Andrew
Taking a closer look at the revolutionary platform, Holloway, and its potential for boosting book sales
Gaining insights into Andrew's experience of hiring and firing a ghostwriter
But that's not all—this interview is brimming with valuable insights and captivating stories that will leave you feeling inspired. Tune in today and don't forget to share your thoughts in the reviews. This is an episode you won't want to miss!
