30 Minutes to President's Club | No-Nonsense Sales $3k vs $30k vs $300k Sales Close
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Oct 14, 2025 
In this discussion, Armand Farrokh, a seasoned B2B sales coach, shares strategies to close deals of varying sizes. He emphasizes that closing a $3K deal is about quick, effective communication, while $30K and $300K deals require more structured approaches. Armand introduces the five essential buyer agreements — problem, solution, power, commercial, and vendor. He provides insights on navigating complex enterprise sales by coordinating multiple stakeholders and crafting compelling presentations to win over internal teams.
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Sales Cycles Are Agreement Sequences
- Think of sales cycles as a sequence of agreements, not fixed meeting types.
- Identifying deal momentum early lets you compress multiple steps into fewer calls.
One-Call Close Example From Carta
- Armand used Carta to illustrate one-call closes for early-stage founders needing valuations.
- He often closed $3k–$10k deals in one call by compressing discovery, demo, pricing, and contract steps.
Use Five Buyer Agreements
- Use five core buyer agreements to structure every close: problem, solution, power, commercial, vendor.
- Aim to secure each agreement explicitly before moving the deal forward.