Does the NBA Need China or Does China Need the NBA?

Syracuse University sports management professor Rick Burton joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including a review of how the National Basketball Association handled its China controversy. Burton, a former commissioner of the Australian Basketball League (NBL), also talks about the tension between the league and China; Rockets owner Tilman Fertitta and his executive Daryl Morey, whose tweet in support of Hong Kong ignited the firestorm, and whether sponsors will return to embrace the NBA. A former chief marketing officer of the U.S. Olympic & Paralympic Committee, Burton also discusses how LeBron James handled the controversy, and he talks about recent marketing changes that allow Olympic athletes and their marketing partners greater flexibility in the run-up to -- and during -- the Games.

Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr

Producer: Bob Bragg

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