Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.

Rory Sutherland

Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

"The Dark Arts of Leveraging Cognitive Biases" by Blair Enns

Thinking, Fast and Slow by Daniel Kahneman

Predictably Irrational by Dan Ariely

Richard Feynman

Dunning-Kruger effect

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns

"Pricing Creativity" 2Bobs episode