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Marketplace Tech

Why Netflix is doing live TV

Nov 27, 2024
Netflix's dive into live TV generated a record 108 million viewers, but not without hiccups like buffering during a highly publicized boxing match. Experts discuss the implications for Netflix's future, especially as it prepares to air NFL games. The strategy aims to boost advertising revenue amidst financial challenges and adapt to the competitive streaming landscape. However, this shift may also lead to price hikes and more ads for consumers, raising questions about the overall experience in a saturated market.
11:32

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Quick takeaways

  • Netflix's transition to live programming aims to create new advertising revenue streams while learning from initial technical challenges during significant events.
  • The rise of live content on streaming services raises concerns about increased consumer costs and the potential reinvention of the traditional cable model.

Deep dives

Netflix's Live Streaming Challenges

Netflix faced significant challenges during its live streaming of the highly publicized boxing match between Jake Paul and Mike Tyson, which generated a historic 108 million viewers. Viewers experienced buffering and lag, highlighting potential issues with the platform’s capability to handle massive simultaneous viewership. Despite these initial setbacks, industry experts believe that such failures during less consequential events can serve as valuable learning experiences for future live programming. This incident serves as a cautionary reminder that while Netflix has excelled in streaming, live events require a different approach and strategy, especially as the company looks to host high-stakes NFL games soon.

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