Why Blogging Too Often Will Hurt Your Rankings

[00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings

[00:45] A site has “x” amount of authority.

[01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.

[01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.

[02:20] Refer to the Content Reusage Framework.

[02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.

[02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.

[03:25] Focus on writing better content, which will help your rankings.

[03:45] The majority of your posts will not generate much traffic.

[03:55] 20% of your content will make up 70% of your traffic.

[04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.

[04:30] BuzzSumo will also show you what people love.

[05:02] Follow the data.

[05:19] That’s it for today!

[05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Why Blogging Too Often Will Hurt Your Rankings | Ep. #776