Car Dealership Guy Podcast Dealer Video Excellence Challenge Awards Reveal | Daily Dealer Live
Jan 30, 2026
Jason Espin, an automotive technician who makes multi-point-inspection videos to build trust. Margaret Henney, VP of Marketing at CoVideo and contest judge with sharp video expertise. They discuss video techniques, technician-customer communication, judging criteria, and how dealership video workflows boost approvals and engagement. Short, practical segments on pacing, camera work, and building confidence through filmed explanations.
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Video Bridges Online-To-In-Person Gap
- Video follow-up converts hesitant shoppers by adding transparency and emotional connection that emails lack.
- Personalized video follow-up can materially increase engagement and appointment rates.
Show Face And Product Together
- Use dual-camera or two-shot videos to put a face to the name while showing the product and build trust quickly.
- Record selfie-style on your phone and accept some authenticity over perfection for faster follow-up.
Prioritize Speed Over Perfection
- Don't let perfection block speed; customers value authenticity and faster follow-up over flawless edits.
- Aim for under-an-hour responses for lead follow-up and accept small ums or retakes when needed.