Business Wars Macy’s vs Gimbels - Showdown over Manhattan | 3
Dec 9, 2019
As the 19th century draws to a close, the tension between Macy's and Gimbels heats up over Manhattan. Discover the ambitious plans of the Straus brothers to build a flagship store amidst personal turmoil, including their fateful connection to the Titanic. Meanwhile, tensions rise with Bernie Gimbel's scheming to outmaneuver Macy's. The contrasts between opulent experiences aboard the Titanic and the competitive strife in retail set a gripping backdrop. Love and rivalry collide as family legacies are tested in a turbulent market.
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The Strausses on the Titanic
- Isidore and Ida Strauss, co-owner of Macy's, dine on the Titanic.
- Their love story is highlighted amidst the backdrop of the impending tragedy.
Macy's vs. Gimbels
- Macy's, under the Straus brothers, faced competition from Gimbels.
- Isidore Strauss grappled with modernizing and expanding the store.
Macy's Move Uptown
- Isidore's son, Jesse, urged moving Macy's uptown to compete.
- Isidore resisted but eventually agreed to buy properties in Herald Square.