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Real Influence w/ Joey Vaillancourt
10: From Military Intelligence to Marketing Genius: How BiOptimizers Attracted the Father of Digital Marketing, with Mark Joyner
Oct 30, 2023
Mark Joyner, the Father of Digital Marketing, discusses integration marketing, how it can benefit small and mid-sized businesses, and the mind-boggling story of Microsoft's success. He shares insights on identifying opportunities, targeting adjacent industries, and the value of physical locations in marketing. A must-listen for anyone looking to elevate their business!
01:04:04
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Quick takeaways
- Integration marketing is a powerful strategy for businesses to expand their reach and achieve growth by integrating marketing value into various streams.
- Small businesses should prioritize essential hedges like skills, knowledge, and health, and diversify their income streams to prepare for rapid technological advancements.
Deep dives
The Three Essential Hedges
The podcast episode discusses the three essential hedges that business owners should prioritize to prepare for the rapid pace of technological advancements. The first hedge is to prioritize skills, knowledge, and health as valuable assets in life, as these will be crucial in navigating uncertain times. The second hedge is to build a lifeboat business that is inherently pivotal, focusing on systems and culture to ensure resilience and adaptability. The third hedge is achieving big tech marketing independence, diversifying income streams and avoiding over-reliance on any single platform. By implementing these hedges, businesses can be better prepared for unexpected disruptions and stay ahead in a rapidly changing world.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode