Business Wars Blackberry vs iPhone | The Jesus Phone | 2
Nov 17, 2021
In late 2005, Steve Jobs faced a pivotal choice between iPhone prototypes, setting the stage for a monumental shift in mobile technology. Meanwhile, RIM’s co-CEOs struggled to manage skyrocketing BlackBerry orders while battling reputational damage from a scandal. As competition heated up, the intense rivalry between RIM and Apple unfolded, with the iPhone's revolutionary touchscreen presenting a significant challenge. The pressure mounted for RIM to innovate quickly, especially with the launch of the BlackBerry Storm on the horizon.
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Jobs' Prototype Choice
- Steve Jobs considered two iPhone prototypes: one resembling a modified iPod with a trackwheel, and another with a touchscreen.
- He chose the touchscreen prototype, a risky decision that led to the iPhone's creation.
RIM's Patent Battle
- RIM's co-CEOs, Jim Balsillie and Mike Lazaridis, faced a $612.5 million lawsuit from NTP over patent infringement.
- Despite the cost, they settled to avoid potential business shutdown.
iPhone Design Details
- Steve Jobs obsessed over the iPhone's details, including a sensor to prevent accidental earlobe activation and the "bounce" effect at the end of webpages.
- He also insisted on an elegant solution to prevent accidental pocket dials.