Newsletter & Email Growth: Growth In Reverse

The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (Greatest Hits)

14 snips
Nov 26, 2025
Explore the secrets behind explosive newsletter growth with insights from 3,000 hours of research. Discover Cody Sanchez's playbook for buying and selling newsletters, and how anonymity fueled Yossi Levi's success. Ali from First 1000 shares a disciplined plan for daily subscriber goals, while Tom Alder built a 5,000-person waitlist using LinkedIn. Delve into cross-promotion tactics with Alex Garcia's video strategies and see how Justin Welsh turned a content system into a multimillion-dollar venture.
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ANECDOTE

Buying Newsletters To Siphon Subscribers

  • Codie Sanchez bought existing newsletters, wrote as a guest author, and funneled subscribers into Contrarian Thinking without revealing ownership.
  • She then sold the optimized newsletter after extracting subscribers and increasing its value.
ANECDOTE

Anonymous Insider Account Scales Fast

  • Yossi Levi built 'Car Dealership Guy' anonymously and shared insider auto-industry info that attracted massive following.
  • He used an ABC content strategy: prolific posting with predictable post types and high-value insider content.
ADVICE

Hit Small Daily Targets Consistently

  • Break big goals into small daily targets and relentlessly hit them, like Ali from First 1000 aiming for six subscribers per day to reach 1,000.
  • Track experiments closely and iterate based on what actually moves the numbers.
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