Aubrey Marcus, an entrepreneur and founder of Onnit, shares his incredible journey from launching a supplement company to shaping his vision of ‘Total Human Optimisation’. He discusses the profound impact of psychedelic medicine on his life, his experiences with polyamory, and the importance of community and connection in today's world. Aubrey reflects on personal growth, childhood influences, and the lessons learned throughout his success, highlighting how transformative partnerships—with figures like Joe Rogan—have been key to his entrepreneurial path.
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question_answer ANECDOTE
Parental Influence
Aubrey Marcus's parents, a professional tennis player and a pioneer commodities trader, instilled in him a drive for greatness.
Early exposure to high-achieving role models shaped his ambition and desire for a significant legacy.
insights INSIGHT
Psychedelic Journey
A psychedelic experience at 18 sparked Aubrey's inward quest for knowledge, shaping his desire to share his learnings with the world.
This pursuit of inner exploration, or "psychonautics," influenced his later work, including founding Onnit.
volunteer_activism ADVICE
Embrace Self-Sovereignty
Shift your mindset from victimhood to personal sovereignty, taking responsibility for your experiences and learning from challenges.
Embrace self-love unconditionally, recognizing your inherent worth regardless of external achievements.
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Market Wizards is a must-read for traders and financiers, offering a deep dive into the strategies and mental attitudes of the world's most successful traders. The book includes interviews with traders such as Bruce Kovner, Richard Dennis, Paul Tudor Jones, and others, revealing their approaches to trading and the factors that contribute to their success. It covers a wide range of markets, including treasuries, futures, commodities, and more, and highlights the importance of solid methodology and proper mental attitude in trading[2][4][5].
Sex at Dawn
The Prehistoric Origins of Modern Sexuality
Christopher Ryan
Cacilda Jethá
In 'Sex at Dawn', Christopher Ryan and Cacilda Jethá present a compelling argument that human beings evolved in egalitarian groups where food, child care, and sexual partners were shared. The authors use evidence from anthropology, archaeology, primatology, anatomy, and psychosexuality to debunk the standard narrative of human sexual evolution. They contend that before the advent of agriculture, human societies were characterized by sexual freedom and promiscuity, which strengthened social bonds and ensured the well-being of the group. The book challenges modern concepts of monogamy and sexual exclusivity, offering a fresh perspective on human sexuality and its implications for modern relationships.
In this new episode Steven sits down with the American entrepreneur and New York Times bestselling author Aubrey Marcus.
Aubrey founded Onnit in 2010, the company was built upon the philosophy of providing it’s customers with the supplements and equipment necessary to achieve ‘Total Human Optimisation’. It was the release of the nootropic Alpha BRAIN in 2011 and partnership with Joe Rogan that Onnit began to achieve rapid success. Aubrey stepped down as Onnit’s CEO in 2020 and since then founded the coaching platform ‘Fit For Service’, as well as hosts the ’Aubrey Marcus Podcast’.
In this conversation Aubrey and Steven discuss topics, such as:
His friendship and partnership with Joe Rogan
The power of psychedelic medicine and how it changed his life
His journey with polyamory and why he will never be in a open relationship again
The role that his family played in his later success
Why the modern world desperately needs connection and community
Aubrey is the author of ‘Own the Day, Own Your Life’, which you can purchase here: https://bit.ly/41QJXYw
The Diary Of A CEO with Steven Bartlett 
