Alexandra Osorio, Regional MD of Influencer Engagement and Culture at M+C Saatchi Group, breaks down how brands can harness culture and influencer marketing to build deep consumer connections. She shares insights on authenticity vs. trends, what brands keep getting wrong, and how influencer strategy is evolving in 2025. If you want to stay ahead in culture, this episode is a must-listen. Reach out to isabella.pierangelo@mcsaatchi.com to connect.
Connect with Alexandra: https://www.linkedin.com/in/alexandraosorio/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Breaking and Entering Advertising Podcast