How do you stay consistent across generations and platforms In this podcast, we focused on the challenges of maintaining brand consistency across different generations and platforms. Susan discussed how various age groups have distinct preferences for communication channels, such as Boomers favoring emails and traditional media, while Millennials and Gen Zs engage more with social media andshort-form content. She emphasised the importance of having a consistent core brand message, including promise, point of view, and personality, while adapting the expression and format for different generations and platforms.Susan highlighted the need to research audience behaviour and use universal themes like trust and family to create relevant content. She also stressed the importance of consistency across channels, not sameness, and encouraged brands to involve their audience in co-creating content to build trust and engagement.

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