This AI Startup Is Beating Apple and NVIDIA at Their Own Game

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Aug 12, 2025

Join Darius Lam, CEO of NEX, a revolutionary AI content platform for CPG brands, as he explores the intriguing intersection of AI and creativity. He discusses how AI can dilute originality and emphasizes the necessity of human imperfections in marketing. Darius also shares insight on the challenges of maintaining brand identity in a world of uniform AI outputs, and why future marketing success hinges on a blend of creativity, authenticity, and innovation.

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INSIGHT

Embrace Human Imperfection

Darius Lam says use AI for ideation and drafts but humans must write final content.
Embracing small imperfections makes content feel authentic and stand out.

INSIGHT

Originality Gains New Value

Kieran Flanagan warns AI replication makes originality more important than ever.
Brands must pursue unusual, countercultural creative to break AI noise.

INSIGHT

Fixing Brand Consistency Gaps

Darius Lam found existing AI tools fail CPG brands on product and brand consistency.
His team built specialized models and infrastructure to solve those failures.

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Ep. 352

Is AI actually making our content worse—and could human imperfections be the key to better marketing?

Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrace imperfection, how brands can stand out in a world where AI makes everything look the same, and why the future belongs to those who balance creativity, authenticity, and scale.

Mentions

Darius Lam https://www.linkedin.com/in/dariuslam/
NEX https://nexcpg.com/
ChatGPT https://chatgpt.com/
Duolingo https://www.duolingo.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.