120: The Scarcity Mindset Associate: Fixing Culture Before It Cracks

This episode dives straight into one of the most uncomfortable and most common realities of growing a practice. You bring on a new associate who is eager, competent, and settling in well. Then out of nowhere, your existing associate starts to feel threatened. A few passive aggressive comments here, a little eye rolling there, some whispered critiques about clinical work, and suddenly the culture you worked so hard to build has a hairline fracture running right through it.

Jason breaks down exactly how to handle that moment before it spreads. You will hear how to communicate the “why” behind hiring, how to set clinical standards without micromanaging, and how to have the tough conversations that too many leaders avoid. He also walks you through the real power of peer-to-peer accountability and the point where you need to “open the kimono” so the team can help you drive behavior change.

If you’ve ever onboarded an associate, plan to, or simply want to protect the culture you’ve built, this episode is a masterclass in addressing scarcity mindset, supporting new providers, and leading like an adult when things get messy.

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