

Design Is Easy, Construction Isn't - The Manual Labor Problem No One Solves In AEC
Oct 7, 2025
Join James Mize, a Project Technology Manager at CRB specializing in digital delivery for pharmaceutical and biotech projects, as he unpacks the transformative power of digital twins. He reveals how these innovations are cutting downtime costs and propelling design forward while construction lags. James also stresses the importance of pilots in tech adoption, critiques current information management issues, and argues for the role of automation in enhancing safety and efficiency. A fascinating glimpse into the future of construction awaits!
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Design Outpaces Construction
- Design-phase software is advancing rapidly while construction remains largely manual and resistant to automation.
- CRB sees consolidation and automation in design tools but slower innovation on-site.
Untapped Potential Of Digital Twins
- Digital twins hold unexplored potential across operations and future autonomous workflows.
- James believes their full possibilities are not yet imagined or realized.
Practical Twin Use Cases In Pharma
- Immediate digital twin wins exist in pharma by linking sensor streams to ML for predictive maintenance.
- Complexity, data quality, and sensor scale limit broader twin adoption today.