Ecommerce Playbook: Numbers, Struggles & Growth Growth Is a Muscle—Here’s How to Train It
May 6, 2025
Brands often misidentify their growth issues as needing more strategies, when it's really about taking consistent action. Discover the framework of Quantity, Diversity, and Quality to boost your growth potential. Hear how consistent engagement with marketing tools, like email campaigns, can yield impressive ROI. Learn how creativity in product launches acts like a lottery ticket for businesses. Explore the vital balance between strategic planning and execution for driving robust results.
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Volume Drives Business Growth
- Growth in business depends heavily on the volume of actions taken per unit of time.
- Consistent pressure and energy towards problems lead to profound results and business momentum.
Quantity Precedes Quality in Ads
- Focus first on quantity of ads, then their diversity, and lastly their quality.
- Upload many ads regularly, accept imperfect ones, and improve over time with consistent practice.
52 Product Launches as Lottery Tickets
- Ridge launched 52 new products in a year to build the muscle for frequent releases.
- Their power bank product became a massive success after many attempts, showing the lottery-ticket nature of launches.