The CEO Project Podcast Why a Purpose Driven Business Outperforms a Profit First One
What does it really mean to build a purpose driven business—and how can focusing on more than just profit transform your success?
As an entrepreneur, you know the tension between chasing growth and staying true to your deeper mission. In this episode, Kyle Kamrooz, founder and CEO of Bonus Home, opens up about the lessons he's learned in real estate, technology, and venture capital—and why putting purpose over profit is not only more fulfilling but also a smarter long-term strategy.
By listening, you'll learn:
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How to align your business decisions with a mission that sustains you beyond financial gains.
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The pitfalls of taking capital from partners who don't share your values—and how to guard against it.
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Why building wealth through homeownership offers a powerful example of combining purpose with impact.
Press play now to hear how prioritizing purpose over profit can reshape the way you grow, lead, and leave a legacy.
Check out:
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[09:15] — Kyle shares what it was like building one of the largest direct-to-consumer mortgage lenders by age 25 and the hard lessons that came with rapid growth.
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[28:42] — A candid discussion on why taking money from the wrong strategic partners can derail your vision, and how Kyle learned the importance of protecting purpose over profit.
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[47:10] — The inspiration behind Bonus Home, rooted in Kyle's father's experience, and how rethinking homeownership can unlock generational wealth for everyday Americans.
About Our Guest:
Kyle Kamrooz is the founder and CEO of Bonus Homes, a groundbreaking platform redefining how Americans build generational wealth through homeownership.
Prior to founding Bonus Homes, Kyle spent nearly two decades in the real estate ecosystem. By the age of 25, Kyle had already built one of the largest direct-to-consumer mortgage lending companies in California. By 27, he built a 50 state national lender that processed over $7 billion in loans annually and employed more than 800 people across all 50 states.