Fred Benenson, a former VP of Data at Kickstarter renowned for the 'Emoji Dick' project, and Jennifer 8. Lee, a former New York Times reporter and Unicode emoji subcommittee member instrumental in the dumpling emoji, delve into the fascinating world of emoji. They discuss the evolution of emoji as a communication tool, the politics behind emoji representation, and the surprising journey of translating Moby Dick into emojis. The conversation reveals the balance between creativity and standardization in digital language and uncovers broader implications for emotional expression in our texts.
The development of emojis showcases the tension between standardization and representation, reflecting cultural nuances in global communication.
As a means of emotional expression, emojis enhance digital interactions by adding depth and nuance often missing from text alone.
Deep dives
The Evolution and Politics of Emoji
Emoji originated as a unique form of visual communication, reflecting cultural nuances and politics. Their development involves complex discussions about representation, with some emojis representing specific cultural items, such as the dumpling, being absent while others, like multiple Japanese food emojis, are present. The Unicode Consortium, which regulates emoji, consists of a mix of tech giants and organizations, determining which emojis make it to the keyboards of billions. This regulatory process highlights the tension between the need for universal symbols and the politics of inclusion in a globally diverse society.
The Role of Standardization in Emoji Usage
Standardization is critical in the world of emojis, ensuring that they maintain their intended meanings across different platforms. The Unicode Consortium has established criteria that emojis must meet to be approved, which adds to their ambiguity and interpretive nature. The discussion points towards the variations in emoji representations across platforms, where even the same emoji can appear drastically different, potentially altering its meaning. This highlights how standardization serves to unify communication while allowing creativity and personal expression through the unique designs offered by each platform.
Expressing Complex Emotions Through Emoji
Emojis serve as an important tool for expressing emotions in a predominantly text-driven society, compensating for the lack of non-verbal cues in digital communication. They provide a way to convey nuanced feelings that may be challenging to express through text alone, effectively adding emotional depth to conversations. The popularity of emojis stems from their ability to enhance communication, allowing users to convey personality and intention in a more relatable manner. This use of emojis reflects a cultural shift towards non-verbal communication that seeks to reclaim the emotional richness often lost in text.
The Future of Emoji and Representation
The ongoing evolution of emojis indicates a growing need for greater representation across various demographics, including gender, cultural identity, and emotional nuance. Proposals for new emojis are constantly being submitted, demonstrating the public's demand for more inclusive symbols. The challenge for the Unicode Consortium lies in balancing the expansion of emojis with the finite nature of the emoji palette, necessitating thoughtful consideration of cultural significance and representation. The future of emojis may increasingly involve specialized or personalized versions, like stickers and bitmoji, adapting to user preferences while navigating the complex landscape of digital communication.
This podcast is all about emoji. But it's really about how innovation really comes about -- through the tension between standards vs. proprietary moves; the politics of time and place; and the economics of creativity, from making to funding ... Beginning with a project on Kickstarter to crowd-translate Moby Dick entirely into emoji to getting dumplings into emoji form and ending with the Library of Congress and an "emoji-con". So joining us for this conversation are former VP of Data at Kickstarter Fred Benenson (and the man behind 'Emoji Dick') and former New York Times reporter and current Unicode emoji subcommittee member Jennifer 8. Lee (one of the women behind the dumpling emoji).
So yes, this podcast is all about emoji. But it's also about where emoji fits in the taxonomy of social communication -- from emoticons to stickers -- and why this matters, from making emotions machine-readable to being able to add "limbic" visual expression to our world of text. If emoji is a (very limited) language, what tradeoffs do we make for fewer degrees of freedom and greater ambiguity? How exactly does one then translate emoji (let alone translate something into emoji)? How do emoji work, both technically underneath the hood and in the (committee meeting) room where it happens? And finally, what happens as emoji becomes a means of personalized expression?
This a16z Podcast is all about emoji. We only wish it could be in emoji!
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