How We Build Strong Brands - Chris Silcock, Hilton

Mar 26, 2024

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In this episode, Chris Silcock, President of Global Brands and Commercial Services at Hilton, shares his perspective on what it takes to create a strong, differentiated brand in today's competitive hospitality landscape.

Listeners will learn about:

The key elements that define a strong hospitality brand.
How Hilton approaches brand differentiation to meet customer and owner expectations.
The crucial role of technology in enhancing the guest experience.
Strategies for engaging with different generations of travelers, including the upcoming Gen Alpha.
The importance of a reliable and friendly stay across all hospitality brands.
Insights into Hilton's unique brand pillars: product, service and culture, and technology.
The development and benefits of the Hilton for Business program for small to medium-sized businesses.
Chris's vision for maintaining the unique Hilton experience across its brands.

Whether you're a hospitality professional looking to elevate your brand or simply curious about the industry's latest trends, this episode offers valuable insights.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands