The HeyCreator Show

Seth Godin and How to Create Change

Apr 16, 2018
Guest
Seth Godin
Seth Godin, marketing guru and teacher, discusses the fundamental shift in how he sees marketing, fake news and the 'post-truth' online environment, the impact of the internet on communication, the difficulty of storytelling in a business context, and building a marketing machine for value.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Understanding the True Nature of Marketing
01:49 • 2min
3
The Impact of the Internet on Communication and Truth in the Post-Truth Era
03:45 • 3min
4
The Difficulty of Storytelling in a Business Context
06:36 • 4min
5
Building a Marketing Machine for Value
10:36 • 8min