The Loan Officer Podcast Using AI to Generate Mortgage Leads Online | Ep. 514
Feb 10, 2025
Luke Shankula, Founder and CEO of Loans on Demand, reveals innovative tactics for generating mortgage leads online without cold calling. He dives into the evolution of lead generation strategies and shares how AI is reshaping the mortgage landscape. Learn the power of personal branding and building trust with clients. Shankula emphasizes the importance of partnerships across regions and offers insights into effective outreach methods. With humor, he highlights the need for diversification in marketing to thrive in today's competitive market.
AI Snips
Chapters
Transcript
Episode notes
Creating Value for Agent Partners
- Loan officers should create more value for real estate agent partners.
- This strategy can lead to more referrals and stronger relationships.
The Power of Referrals
- Luke shared a story about a client, Cole, who sent four referrals to a North Carolina team.
- Despite only receiving one deal previously, the team sent Cole over $5 million in transactions after the referrals.
Leverage, Not Direct Riches
- Direct-to-consumer lead generation is not solely about getting rich off consumers directly.
- It's more about creating leverage and building valuable relationships for future referrals.