Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.
Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.
Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live
00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy
00:12:22 - The Art of Building a Go-to-Market Strategy
00:13:01 - Finding Product Market Fit and Go-to-Market Strategy
00:15:46 - The Challenges of Implementing a Product
00:18:33 - Scaling Your Product: Foundation First
00:24:32 - The Power of Content Marketing
00:29:57 - Expertise Drives the Best Content
00:33:57 - Paid Advertising: Testing Messaging Strategies
00:38:21 - Invest in Demand Generation for Marketing Success
00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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The Marketing Millennials