RESTAURANT STRATEGY How to CRUSH with Community Events
Oct 2, 2025
Explore the power of community events as a tool for customer acquisition, shifting focus from just sales to building relationships. Learn clever ways to capture attendee information using fishbowl and QR tactics. Discover the strategy of drawing winners live to encourage in-restaurant visits, and how to entice all entrants with guaranteed gifts. Uncover the importance of tangible giveaways at events to drive interest, and gain insights on effectively remarketing to convert contacts into loyal guests. A practical playbook for thriving in the restaurant scene!
AI Snips
Chapters
Books
Transcript
Episode notes
Events Are For Acquisition Not Sales
- Community events should be about relationship-building, not maximizing on-site sales.
- Use events to introduce your brand and pull people back to your main location.
State Fair Vendor Example
- Chip shares a client who is a big vendor at the Texas State Fair and still did events wrong.
- This example illustrates that even high-revenue vendors miss the acquisition strategy.
Collect Contacts And Require Pickup
- Collect contact information from event visitors using a fishbowl or QR form for entries.
- Draw winners but require winners to pick up prizes at your restaurant to drive foot traffic.
