#198 - From Internal Engagement to Driving Sales: How Businesses Can Leverage Podcasting - Insights from Megan Dougherty (One Stone Creative)

Description: Welcome to the latest episode of our podcast, where we sit down with Megan Dougherty, a digital marketing strategist and founder of One Stone Creative, to explore the exciting world of podcasting for businesses.

In this episode, we discuss everything from why your business may not need a podcast, to the best metrics to track for your show, and how to leverage your podcast to drive KPIs. Megan shares her unique insights and experience from almost 6 years of producing company podcasts and conducting a comprehensive survey of the top 100 business podcasts.

With Megan's expertise, we dive into topics such as making your podcast fit your goals, the importance of having guests, and how to avoid common mistakes businesses make when starting a podcast. We also explore the Business Podcast Blueprints and how they can help design a show that aligns with your specific needs.

But it's not just about external marketing - we also explore how podcasts can be used internally to engage employees and drive productivity. And for businesses looking to drive sales, we discuss the different ways a podcast can be used to improve customer relationships and ultimately, increase revenue.

Whether you're a seasoned podcast pro or just getting started, this episode is packed full of valuable information and practical tips to help you make the most of your company podcast. So, tune in and join us on this exciting journey into the world of podcasting for businesses!

To connect with Megan, visit her website: https://onestonecreative.net/

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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