Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation

In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role of AI in content creation, and its limitations. The conversation also touches on Jenn's professional role models, productivity tips, and her marketing approach, concluding with her personal interests and perspectives on loyalty.
Topics

• The value of content writing
• Content format and quality
• SEO and content quality
• Understanding user needs
• Creating unique content
• Identifying great content writers
• Content strategy and SEO
• SEO and brand strategy
• Keyword research and customer research
• Balancing innovation and industry terms
• Review Sites and Industry Standards
• Blog Content Migration - Case
• Project Planning and Execution
• Pros and Justifications
• Potential Risks and Challenges
• Post-Migration Tracking and Analytics
• Governance and Content Inventory
• Content Portfolio Planning
• Industry Trends and AI in Content
• Using AI to Write Content
• Understanding AI's Limitations
• Complexity of Content Creation
• AI's Struggle with Subjectivity
• Challenges with AI-Generated Content
• Rapid Fire Non-Work Related Questions
• Consumer Preferences and Learning
• Conclusion and Online Presence
   

Show Links
Connect with Jenn Long on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/