Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Avi Cohen, CEO & Co-Founder of Entrio, a responsible tech adoption platform that has raised $11 Million in funding.

Here are the most interesting points from our conversation:

• Origins in Intelligence and Public Sector: Avi's background in Israeli intelligence and his exposure to cutting-edge technology significantly influenced his career path, steering him toward applying this knowledge in the business world.
• From Public Sector to Entrepreneurship: Initially focused on a career in the public sector, Avi's experiences with technology and innovation at grad school and his interactions with tech founders shifted his path toward entrepreneurship.
• Identifying the Real Problem: Initially aiming to connect financial institutions with innovative tech, Avi and his co-founder discovered the real challenge was not in acquiring new tech but in efficiently utilizing existing technologies.
• Shifting Focus to Internal Efficiencies: Entrio pivoted from exposing banks to new technologies to helping them optimize and manage the tech they already possessed, addressing the deeper issue of internal tech stack complexity.
• Speeding Up Adoption for Immediate ROI: By creating a data lake that includes all potential technology solutions, Entrio minimizes the integration time for banks, allowing them to see benefits in days rather than months.
• The Birth of a New Market Category: Entrio has carved out a new category in tech adoption, focusing on helping organizations adopt and manage technology more responsibly, which is critical in regulated industries like banking.