How Erik Huberman pushed Hawke Media into Venture Capital

The trend for companies to become their own media outlet is not going away, and the link between Venture Capital and that trend is growing stronger. Our guest today is Erik Huberman, Founder and CEO of Hawke Media, and the recently launched Hawke Ventures. We talk about Erik’s career, why he launched a VC Fund, and where all of this is going.

About Erik Huberman:Erik is the founder and CEO of Hawke Media, the highly successful marketing agency known as Your Outsourced CMO® that’s helped grow over 3,000 brands worldwide, and is valued at more than $150 million. He is the author of The Hawke Method, which demonstrates that marketing is more than a numbers game: calculations for business growth and sustainability go far beyond systemic analysis.

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In this episode we discuss:

02:32 Erik’s career journey to starting Hawke Media09:29 Lessons Erik learned from his first startup15:58 How to spend capital wisely and the dangers of changing for the sake of change18:29 Early customers for Hawke Media and how they got traction22:20 Some of Erik’s favorite campaigns24:49 Examples of ROI from their campaigns27:14 The reason why Hawke Ventures was launched33:28 How Hawke Ventures differentiates itself from other funds36:20 Things he wished he knew prior to launching the fund40:08 Fundraising in 202241:10 Hawke Venture’s investing thesis43:01 The strategic partnership with Bank of California

Fast Favorites:

* 🎙- Favorite Podcast: This Week in Startups, Hawke Talk

* 📰- Favorite Newsletter/Blog: Friday Forward

* 📲- Favorite Tech Gadget: iPhone

* 📈-  Favorite New Trend: The Rise of TikTok

* 📚- Favorite Book: Appetite for Self Destruction

* 🤔 - Favorite Life Lesson: Crazy s**t always happens and you need to be resilient

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Podcast production support provided by Agentbee.Agency

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