54. Disruption and New Patterns of Media Consumption, with Shilpa Bisaria

Do you remember having cable TV? Many of us do not. Over the last twenty years, the media landscape has been transformed amidst waves of disruption, technological innovation, and changing patterns of media consumption. Today on The Disruptive Voice, we bring you a timely conversation with Shilpa Bisaria, Senior Director of Growth Strategy and Operations at WarnerMedia, discussing how she has used management theory to guide her efforts in the media industry. Before taking on her current role, Shilpa worked for several years at Innosight, a consulting firm co-founded by Clayton Christensen and Mark Johnson that focuses on helping organizations to design and create the future, rather than be disrupted by it. During that time, she met Anibha Singh, now a Research Associate at The Forum for Growth & Innovation and your host for this episode. Together they discuss recent trends in the media industry, how Warner Media is targeting non-consumption, and Shilpa's work on a new social agency called Launchpad, developed within Warner Media. Given the ever-expanding role of media technology in our lives, we trust you'll find this an important and inspiring conversation!