In this episode of the Restaurant Technology Guys podcast, Jeremy Julian engages in a conversation with Marc Mathies from Vericast. The discussion revolves around how Vericast, best known as a cooperative shared mail provider in the restaurant space, pivots to the digital landscape. Marc highlights Vericast's novel data enhancement project called 'Next Drive,' bridging customer data with proprietary data to create personalised advertising campaigns with refined accuracy. The podcast also discusses the value of retailers' online advertisements, the significance of data in marketing, and the dilemma of transforming marketers into data analysts.
Introduction
Guest Introduction
Discussing Vericast
Vericast's Evolution
Restaurant interactions with Vericast
Vericast's Transition towards Digital
The Power of Data in Marketing
Next Drive: Vericast's new marketing platform
The role of AI & ML in analyzing data
Benefit to the Consumer
Digital Advertising in Retail
How to reach Vericast
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