ChinaTalk 故事FM (China's "This American Life") Founder Talks Storytelling in Modern China
Feb 27, 2021
Aizhe, the founder of 故事FM, is a pioneering voice in Chinese podcasting, dedicated to amplifying everyday stories. He discusses the evolution of storytelling in journalism and its vital role in bridging cultural gaps. The conversation touches on the challenges of balancing authenticity with commercial success and the impact of personal narratives in modern China. Aizhe also highlights the importance of preserving diverse voices and shares insight into the emotional aspects of interviewing in a regulated environment, revealing the profound connections formed through storytelling.
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Balancing Commercial and Authentic Storytelling
- Focus on telling true and interesting stories, even within commercial episodes.
- Find the narrative within a brand's story to create engaging content.
Challenges in Chinese Journalism
- The media landscape in China has changed, with fewer people pursuing journalism.
- Ai Zhe believes this shift is due to both capital pressures and restrictions on reporting.
Positive Impact of Sharing
- A young man shared his story of masturbation addiction on Gushi FM.
- He received support and made a connection with a girl after the episode aired.