The Prof G Pod with Scott Galloway Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures
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Dec 20, 2023 Discover why startups should prioritize product quality over aggressive marketing. Learn how to retain talent in the face of poaching and the adaptive leadership needed to keep teams intact. Hear advice on guiding teens in their career paths, emphasizing storytelling and resilience. Explore how personal journeys can inspire the next generation and the importance of authentic connections in education. Dive into marketing strategies tailored for small businesses, leveraging platforms like YouTube and TikTok to enhance brand awareness.
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Focus on Revenue First
- Generate revenue before focusing on expenses like marketing or office space.
- A good product should attract customers organically before you invest in marketing.
Prioritize Product over Marketing
- Focus on building an exceptional product that is significantly better than the competition.
- Don't prioritize marketing initially; let the product's quality drive early adoption.
Embrace New Media and Over-Serve Clients
- Small businesses should leverage new media platforms like TikTok to gain an edge.
- Focus on providing exceptional service to early clients; they are your best marketing tool.