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Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures

The Prof G Pod with Scott Galloway

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Strategic Marketing for Small Business Growth

This chapter focuses on effective marketing strategies specifically tailored for small businesses, highlighting disciplined spending and ROI evaluation. It also emphasizes the use of platforms like YouTube and TikTok to boost brand awareness and engagement through entertaining content.

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