The Fitness Business School with Pat Rigsby Fitness Business School - 586 - Growing Your Business in Turbulent Times
In this episode, Pat addresses the current economic instability, drawing parallels to past financial crises. Drawing from personal experience in growing businesses during the 2008 recession and the COVID-19 pandemic, the speaker offers actionable strategies for businesses to not just survive but thrive in challenging times. Key concepts include prioritizing client retention, leading with consistency and positivity, treating your business with diligence, aggressive marketing, adaptability to market changes, and playing offense during economic downturns. The speaker emphasizes the importance of being proactive and strategic to maintain and grow a successful business amidst economic fluctuations.
00:00 Introduction: Navigating Economic Uncertainty 01:03 Lessons from Past Economic Challenges 03:14 Prioritizing Client Retention 04:53 Leading with Consistency and Positivity 06:26 Operating Like a True Business Owner 07:52 Aggressive Marketing Strategies 09:36 Adapting to Market Changes 11:18 Exploring Additional Profit Centers 12:08 Playing Offense in Challenging Times 13:21 Conclusion: Proven Strategies for Success
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