Bridgetown’s Pivot from Livestream to Local: Kenny Jahng & Rich Birch Discuss
Mar 13, 2024
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Bridgetown Church's bold move to cancel livestream services in favor of local engagement is discussed by Rich Birch and Kenny Jahng. They highlight the benefits of in-person community, reevaluate digital strategies post-pandemic, and weigh the pros and cons of this pivot. The discussion emphasizes the power of physical presence in fostering deeper connections within the local Portland community and the potential impact on evangelistic opportunities.
Prioritizing local engagement over global livestreaming can deepen community connections.
Balancing in-person presence with digital outreach is essential for church ministry success post-pandemic.
Deep dives
Churches Evaluating Live Stream Resource Allocation
Many churches are reevaluating their decision to invest in live streaming services due to resource constraints. With attendance numbers not fully recovered post-COVID and limited volunteer availability, churches like Bridgetown are considering the effectiveness of live streaming as a primary outreach tool. While live streaming may not be the central focus, churches can still use online platforms to engage their local community.
Transitioning from Global Reach to Local Community Focus
Bridgetown's shift from globally broadcasting their full Sunday worship services to a more localized approach reflects a strategy that prioritizes engaging their immediate community in Portland. This intentional decision underscores the importance of fostering connections within the local church body and emphasizing in-person gatherings over virtual experiences.
Navigating Anxiety and Social Inclusivity Through Live Streams
Live streams serve as a valuable platform for individuals with social anxiety or accessibility challenges to engage with church services remotely. By facilitating a sense of inclusivity and providing a familiar entry point, churches can reach those who may struggle with attending in-person services due to various barriers. Leveraging live streams can help bridge the gap and create welcoming opportunities for diverse congregants.
Adapting Communication Channels for Ministry Impact
Amid the shift in live streaming trends, churches are encouraged to thoughtfully assess their digital communication strategies to align with their ministry objectives. Instead of overwhelming resources across multiple platforms, focusing on a select few channels with excellence can enhance engagement and foster meaningful connections within the church community. Flexibility in adapting and refining strategies over time allows churches to effectively navigate the evolving landscape of digital outreach.
In an era where digital presence is almost synonymous with accessibility, Bridgetown Church’s recent decision to cancel their livestream services stands out as a bold counter-current move. This episode of the unSeminary podcast, featuring a conversation between host Rich Birch and guest Kenny Jahng, dives deep into the implications and motivations behind this pivot. Here’s […]
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