To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is the thing manufacturers explicitly warn them not to do?

“A day doesn’t go by that I don’t see people come in with Q-tip-related injuries,” laments Jennifer Derebery, an inner ear specialist in Los Angeles and the past president of the American Academy of Otolaryngology. “I tell my husband we ought to buy stock in the Q-tips company; it supports my practice.” It’s not just that people do damage to their ears with Q-tips, it’s that they keep doing damage. Some even call it an addiction.

You can read the Nir and Far blog post on: Tech Companies Are Addicting People But Should They Stop https://www.nirandfar.com/2017/05/tech-companies-addicting-people-stop.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/