Italian Wine Podcast Ep. 2262 Barbara Fitzgerald interviews Justin Noland | Masterclass US Wine Market
Welcome to Episode 2262 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Justin Noland, Vice President of Digital Experience at Treasury Americas (Treasury Wine Estates), to explore how AI is revolutionizing wine marketing and customer engagement.
Key takeaways:
- AI & Personalized Marketing – How artificial intelligence is reshaping the wine industry.
- Agentic AI & Customer Experience – The next big trend in digital interaction.
- AI Ethics in Marketing – Balancing innovation and responsibility.
More about the guest:
Justin Noland is the Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, one of the world’s leading wine companies. A digital marketing strategist and AI-driven customer experience expert, Justin is at the forefront of wine industry innovation, leveraging technology, data, and AI to enhance brand engagement and consumer interaction.
With extensive experience in e-commerce, omnichannel marketing, and direct-to-consumer (DTC) strategies, he works to revolutionize digital transformation in wine business models. His approach is channel-agnostic, allowing brands to create personalized experiences, deepen customer relationships, and drive seamless online and offline interactions.
Connect:
LinkedIn: https://www.linkedin.com/in/justin-n-40961a10/
More about the host: Barbara Fitzgerald
With nearly two decades in the wine industry, Barbara Fitzgerald is a leader in D2C wine marketing, business strategy, and brand growth. Coming from a 4th-generation Italian-American winemaking family, she has spent her life immersed in wine growing, production, and hospitality, gaining experience across top California wineries.
As an Italian Wine Ambassador, Barbara bridges the gap between Italian and U.S. wine markets, helping wineries develop consumer-focused strategies through Apri La Creative Consulting. She also co-owns a boutique wine production company and an Italian wine import business, blending her passion for authentic winemaking with modern marketing expertise.
Connect:
Instagram: https://www.instagram.com/aprilabottiglia
LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/
Website: https://www.aprilacreative.com
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