Marketing Your Practice
Ep362. Reviving A Dead Social Media Account. Part 1. Angus Pyke
May 5, 2024
Angus Pyke discusses revitalizing stagnant social media accounts, emphasizing the importance of quality content, consistent posting, and understanding metrics. The episode provides a nine-step framework for diagnosing and addressing the issue, setting a 90-day plan for success, and utilizing different post formats to boost engagement.
29:39
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Quick takeaways
- Improving content quality by focusing on impactful messaging and genuine representation is crucial in combating plummeting organic reach across social media platforms like Facebook and Instagram.
- Understanding key engagement metrics such as reach and engagement rate is vital for assessing social media account growth and requires consistent content creation and monitoring of audience interaction.
Deep dives
Struggling Social Media Growth Due to Organic Reach Decline
The podcast highlights the challenge of social media accounts not growing due to plummeting organic reach across all platforms like Facebook and Instagram. The increase in users leads to a decrease in engagement, emphasizing the need for high-quality content to stand out. The speaker questions the belief of decreasing attention spans, attributing the decline in organic reach to rising consumer standards. To combat this, improving content quality by focusing on impactful messaging and genuine representation is recommended.
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