210: Contrived Enthusiasm (Bad Lawyer Marketing)

Too many lawyers are too eager to self-promote. So they market in the worst possible ways (i.e. both undignified and ineffective in getting high quality clients) Let's talk about why this happens and how to market yourself the best way.   Show Notes

• Contrived Enthusiasm (my recent blog post)
• Humblebrag: The Art of False Modesty (book mentioned in episode)

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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