In this episode, Aja Barber, author of 'Consumed', discusses the global and environmental cost of fast fashion. She shares her personal journey from fast fashion enthusiast to slow fashion spokesperson. The episode highlights the need for collective change in the face of colonialism, climate change, and consumerism.
The podcast highlights the detrimental impact of fast fashion on African countries and the need for European countries to address the issue and prevent further waste.
The podcast underscores the environmental consequences of fast fashion, including water pollution and resource depletion, emphasizing the interconnectedness of the global water supply.
Deep dives
The Impact of Fast Fashion on Africa
The podcast highlights the overwhelming presence of fast fashion in Europe and the detrimental impact it has on African countries like Ghana, Uganda, and Kenya. The founder of Busigah Hill, Bobby Colade, expresses frustration at the lack of progress in European countries, where fast fashion stores continue to grow in number and size. The growing consumption in Europe raises concerns about whether African countries can absorb the large quantities of waste. The discussion emphasizes the need to combat fast fashion and the importance of personal stories, like the one shared by author Aja Barber, who reflects on her own journey as a former fast fashion consumer.
The Environmental Consequences of Fast Fashion
The podcast deeply examines the environmental consequences of fast fashion. It highlights the staggering waste generated by the fashion industry, citing statistics such as $4 billion worth of unsold merchandise in 2018. The excessive production and disposal of clothing contribute to water pollution, depletion of resources, and ecological disasters. The conversation emphasizes the interconnectedness of the global water supply, highlighting that pollution in one area eventually impacts others. The urgency to address this issue is reinforced as the effects of climate change, such as record-breaking heat, droughts, and floods, directly impact the regions that produce cotton and other fashion resources.
The Power of Individual Consumption Choices
The podcast emphasizes the power of individual consumer choices in driving change. While acknowledging the need for legislation and collective action, the conversation argues that individual actions are essential in initiating larger transformations. The host and guest stress the importance of personal style development as a means to resist and reject trends imposed by fast fashion. They encourage consumers to critically evaluate their shopping habits, change their mindset from mindless consumption to conscious decision-making, and reduce the demand for fast fashion. The conversation concludes with a call to action for individuals to take responsibility and challenge the exploitative systems perpetuated by the fashion industry.
The global fast fashion market is projected to grow from $106.42 billion to $122.98 billion in 2023 alone. (source)
In conversation with Aja Barber, author of “Consumed”, this episode highlights the global and environmental cost of fast fashion; and hands power back to the consumer, away from the corporations.
Through the lens of Aja’s own journey - growing from being a fast fashion enthusiast to an international slow fashion spokesperson, we learn about the personal, emotional, and psychological reframing that is necessary to divest ourselves from a lust for ‘more’ in the world of textiles.
Book Full Title: Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism
Funded by HIVOS R.O.O.M East Africa, this episode is produced by Lesedi Oluko Moche & Nikissi Serumaga. Directed by Nikissi Serumaga. Written by Nikissi Serumaga & Lesedi Oluko Moche with co-writer Bobby Kolade. Project Manager Norman Westphal and sound engineering & design by Ssozi Joseph & Nikissi Serumga. Engage with us on Twitter, Instagram, and our website: www.vintageorviolence.com
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