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The Times Tech Podcast

Boxed.com's Chieh Huang: “1999 called, they want their business model back”

Aug 12, 2017
41:27
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Chieh Huang, founder of Boxed.com, talks about setting up a 'Costco for millennials', struggles with funding, the challenge of shipping giant boxes, and his unique employee benefits like paying university fees and unlimited maternity leave.
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Quick takeaways

  • Boxed.com addresses the problem of limited access to wholesale savings by offering an online platform for ordering wholesale products, catering to millennials who lack the luxury of spending hours at warehouse clubs.
  • Boxed.com values its employees and implements unique policies such as unlimited paternity and maternity leave, as well as providing financial support for employees' children's college education, resulting in a strong company culture and high employee retention rates.

Deep dives

Boxed.com: A Solution for Wholesale Savings

Che Hwang, the founder of Boxed.com, created the company to address the problem of limited access to wholesale savings for individuals who don't have physical means to get to warehouse clubs. Starting with expensive items like Cheerios, Boxed.com offers a platform where people can order wholesale products online and have them delivered to their homes. The focus shifted from physical means to solving the problems of time and patience, catering to millennials who don't have the luxury of spending hours at warehouse clubs. The success of Boxed.com is marked by its immense growth and the expansion of its product range from paper products to including a considerable amount of food as well.

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