Boxed.com's Opt-In Program and Predictive Modeling

The Sunday Times’ tech correspondent brings on Chieh Huang, founder of Boxed.com, to talk about setting up the “Costco for millennials” in a two-car garage (1:30), why Brexit and small houses make coming to the UK hard (3:00), growing up as a son of immigrants (5:30), making his first fortune selling an office-decoration game to Zynga (9:00), the entrepreneurial itch (17:30), taking on the $200bn big-box retail industry (20:30), struggling for funding (23:00), the challenge of shipping giant boxes (26:30), being an “undercorn” (29:00), paying university fees for the children of his workers (30:00), unlimited maternity leave (31:15), the financial calculus behind those benefits (34:15), predictive shopping (37:15), and trying to please a Tiger Mom (39:45).

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