
 The Knowledge Project
 The Knowledge Project #70 Scott Adams: Avoiding Loserthink
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 Nov 26, 2019  Scott Adams, creator of the Dilbert comic strip and author of Loserthink, shares powerful cognitive tools to enhance our thinking. He reflects on his transition from corporate life to cartooning success, emphasizing the blend of creativity and business savvy. Adams discusses the importance of media training and navigating public criticism, while addressing issues of perception and decision-making biases. He also introduces the 'magic question' to clarify misunderstandings, promoting deeper communication. Prepare to rethink how you approach both ideas and challenges! 
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Dilbert's Origin
- Scott Adams's corporate career stalled due to diversity quotas, prompting him to pursue cartooning.
- He received crucial advice and a contract offer through unexpected letters and calls.
Persistence and Luck
- After initial rejections, Adams nearly gave up cartooning twice before an unexpected call led to Dilbert's syndication.
- United Media, handling major comics like Peanuts and Garfield, offered him a contract.
Listen to Your Audience
- Listen to your audience or customers and adapt your work based on their feedback.
- Adding his email to Dilbert and focusing on the workplace increased its popularity significantly.




