Optimal Health Daily - Fitness and Nutrition
2302: The New Old by Rosalyn Palmer on Aging and How to Stay Enthusiastic, Active and Healthy as You Get Older
Oct 1, 2023
Rosalyn Palmer, an emotional wellbeing expert and hypnotherapist, discusses the changing attitudes towards aging and the importance of embracing the natural process. She explores positive representation of aging by beauty brands, multi-generational participation in activities, and breaking through limiting beliefs about aging.
09:25
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Quick takeaways
- The perception of aging is changing, with a focus on staying healthy in body and mind, and older individuals are embracing life, showing their bodies and personalities, and participating in activities typically associated with younger generations.
- Living a vibrant and fulfilling life as you age is crucial, and there is a growing backlash against anti-aging products and treatments, promoting a positive image of aging that emphasizes confidence, comfort in one's own skin, and investing in physical and mental well-being, nutrition, and having fun.
Deep dives
Changing Perceptions of Aging
Older people are behaving differently today, and advertising and marketing agencies are starting to catch on. Brands and advertisers are recognizing that the over 50 market is significant and diverse, with punk rockers now in their 50s and 60s. The 50-plus market has significant purchasing power, with a third of the workforce being 50-plus and over 50s spending a greater share of the nation's income. The perception of aging is changing, with a focus on staying healthy in body and mind. Age is now seen as a state of mind, and older individuals are embracing life, showing their bodies and personalities, and participating in activities typically associated with younger generations.
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