The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life SaaS Pricing Expert Dan Balcauski On Why You've Got It All Wrong And The Blueprint To Fix It (#452)
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“Enjoy the journey.” - Dan Balcauski
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Dan Balcauski, founder of Product Tranquility and pricing strategist for high-growth SaaS companies, exposes the silent killers inside your pricing strategy. He unpacks how most founders unknowingly sabotage their growth with guesswork, outdated assumptions, and self-doubt masquerading as humility.
00:04:00 – Why SaaS founders are trapped by imposter syndrome and underpricing
00:10:00 – The power of framing pricing as an experiment, not a risk
00:12:00 – Dan’s origin story: from corporate comfort to entrepreneurial clarity
00:17:00 – The 80/20 rule of SaaS pricing failures (and how to spot them)
00:20:00 – What makes a great SaaS offer—and why most companies get it wrong
00:23:00 – How to price high-ticket vs mass-market SaaS
00:30:00 – How to test pricing discreetly without destroying customer trust
00:36:00 – The wrong way to price AI (and how to fix it fast)
00:41:00 – Why pricing should never be a one-time event
Click here for full show notes, transcript, and resources:
https://podcast.deepwealth.com/452
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