Ep. 23: Michael Norris on how to build a news & entertainment website from zero to viral

This week, I interviewed Michael Norris, the CMO of YouTech (a Chicago marketing & design agency).

He also hosts YouTalk, a podcast about business and marketing, which I was interviewed on a couple of weeks back about how I built this podcast. I can't bring myself to listen yet…

This week, we focus on Michael’s work with one of his early clients, Urban Matter, which is a news and entertainment website like Time Out. He helped them grow to a large following and high volumes of monthly traffic (500,000 on one viral post!) through SEO, PPC campaigns, viral marketing and inbound marketing in general.

I dig deeper into how Michael approaches SEO, what tools he uses, how he does keyword research, where he starts with clients and how to drive leads that way. If you’re looking for an SEO refresher, this is your episode.

Substack link: https://howthefxck.substack.com/

Website link: https://www.thefxck.com/

Hope you enjoy this episode!