100: The CEO Whisperer's Guide to Scaling Your Business with Cameron Herold

Today marks the 100th episode of Beyond A Million. As a way to celebrate, I’ve brought back one of our most popular guests, Cameron Herold, A.K.A. the “CEO Whisperer.”

In case you're unfamiliar with his story, by age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?’s growth from $2 million to $106 million in revenue within six years. Cameron has also shown hundreds of clients globally how to double both their revenue and profit in three years or less. 

In this episode, we’re diving into the principles behind his newest book, The Second in Command: Unleash the Power of Your COO, which is his guidebook for any company that wants to scale up. Cameron details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them. 

We hit on a lot of interesting topics, including how the “Second-In-Command” role evolves as your business grows, relying on your COO for radical honesty, the power of skip-level meetings, how to identify if you’ve hired the wrong person, avoiding partnership mistakes that can cripple your business, and so much more. 

Key Takeaways with Cameron Herold

• What to look for in a second in command
• The explosion of C-level titles 
• Having the wrong person in a key role
• The barrier between entrepreneurs and COOs
• Pros and cons of using personality profiles
• The most complex component of business
• The framework for hiring as you scale
• Hiring people you’ll listen to 
• Relying on a COO for radical honesty
• Common traits the best relationships share
• The biggest mistake people make with their COO
• Why to implement skip-level meetings

 

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