Uncensored CMO Why we all need to slow down in 2026 - Emma Harris
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Dec 22, 2025 Emma Harris, marketing and sales leader and founder of Glow London, shares her transformative journey after surviving a cardiac arrest. She discusses the importance of aligning brand and culture, having a strong team, and navigating crises. Emma emphasizes the need to 'slow down' to enhance performance and well-being, arguing that rest and reflection can lead to increased clarity and creativity. She also highlights the power of community and accountability in achieving personal and professional goals, aiming for a more meaningful approach to leadership.
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From FMCG Sales To Eurostar Transformation
- Emma Harris moved from FMCG sales into Eurostar and spent a decade transforming its business market and brand.
- She led sales, then marketing, created loyalty and lounges, and delivered ten years of record growth.
Start With The Customer Problem
- Start marketing with the customer's problem and focus only on work that moves revenue.
- Use sales thinking to ensure activity drives measurable results like "bums on seats."
Stop Over-Explaining In Crisis
- In a crisis, constant apologies can prolong damage and fail to restore trust.
- Fix the problem, then return to consistent, reliable behavior to rebuild trust quickly.